Search Engine Marketing

Generate Clicks & Direct Traffic

Search Engine Marketing (SEM) is the process of driving clients to your website using a combination of Search Engine Optimization (SEO), Local Search Optimization, and Paid Search marketing methods. SEM is the process of combining the multiple search engine related marketing strategies into one master plan that is focused on generating leads and increasing brand awareness. Search Engine Marketing utilizes shared planning research from paid search advertisements and data from search engine organic queries to launch both advertisements and landing pages aimed and ranking in multiple locations online. Google, who holds a dominant share of the search market, utilizes vertical stacking to display the marketing methods in the order of 1) Paid Advertisements, 2) Local Search, and 3) Natural Search (which benefits from Search Engine Optimization). Search Engine Marketing helps to plant your company at the top of multiple lists giving you the first chance at a sale.

Target Clients & Get Noticed

On average, it takes 5 to 7 “touchpoints” for a business to close a deal with a customer. Using SEM, we help your company “touch” the client multiple times giving you a higher probability of a generated lead and increased sales. We create a strategy that works for you.