LinkedIn Campaign Manager Adds Audience Targeting Logic, Demographic Forecasts


According to MarketingLand, LinkedIn is adding audience forecasting information directly to the Campaign Manager dashboard and introducing new Boolean targeting logic for building audiences. The platform will also introduce new demographic reporting metrics that advertisers can use. You would be able to choose interests, company size, company attributes, target audience size, locations and more. 

LinkedIn has added an audience forecasting insights in the Campaign Manager to give advertisers quick access to the make-up of their target audience. Advertisers will be able to create targeting queries using Boolean logic terms, which will allow to reach and build larger audiences for campaigns and target many profile facets. Demographic reporting has been one of the most popular Campaign Manager features. LinkedIn has been focused on building out its Campaign Manager to attract advertisers managing high volume campaigns. Adding these features will give advertisers with sizeable budgets the tools they expect when creating and managing campaigns. 

LinkedIn seems to continue growing and is very useful for businesses of all sizes. Want a professional to help you get started? We’re here to help! Reach out to us with any questions by calling (248) 477-5994 or contact us online today.

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