Slow website loading speed can hurt conversion rates significantly and worsen the user experience. A slow loading website can cause users to lose interest altogether. It can cause an increase in bounce rates on websites and drive consumers to get frustrated and choose a competitor over their original choice. Fast loading speeds can make websites more user-friendly, allowing them to rank higher in Google’s algorithm. If businesses are interested in ranking highly for competitive keywords, improving their website’s loading speed can help them.
How Does Page Speed Affect SEO?
Page loading speed impacts SEO and affects websites’ Google rankings. Google’s algorithm directly punishes websites with slow loading times and speed and indirectly harms the website by hurting the user experience and increasing bounce rate and dwell time. Fast loading speed gives websites an advantage in rankings and improves user retention, conversions, and user satisfaction. It can make websites more efficient and improve their overall performance.
SEO at Bold Media Marketing
If you are looking for search engine optimization (SEO) services in Southfield, MI, Livonia, MI, Dearborn, MI, or the surrounding areas, Bold Media Marketing can help you. Our team works diligently to deliver the quality marketing service you deserve. We can provide SEO articles & content creation, website review & analysis, Metadata alterations, keyword research, Google tools setup & integration, analytics integration, and more to improve your SEO. Check out our portfolio to see some of our work! Call us at (248) 477-5994 or contact us online today to learn more about us.