Marketing News & Industry Updates

Different Ways to Humanize Your Marketing - Web

Different Ways To Humanize Your Marketing

If you’re coming from a small brand you are always trying to look big and improve. The more ...
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Personaliztion's Role in Marketing - Web

Will Personalization’s Role In Marketing Shrink?

According to a report from research firm Gartner, 80% of marketers will drop personalization efforts by 2025. The ...
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Marketer Of The Year - PepsiCo - Web

Marketer Of The Year: PepsiCo

It seems that PepsiCo is everywhere and that’s because it is. Executives shared on its Q3 2019 earnings ...
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Social Ad Sales To Rise

Local advertising revenue in the U.S. will rise 5.8% to $161.3 billion next year, according to MarketingDive report ...
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Facebook Adds New Options For Brands To Control Ad Placement

Facebook Adds New Options For Brands To Control Ad Placement

Facebook has announced a set of new brand safety tools that will enable businesses to better control where ...
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Instagram Will Begin Hiding Total Like Counts For US Users from Next Week

Instagram Will Begin Hiding Total Like Counts For US Users from Next Week

Instagram Testing Expands Last week, Instagram chief, Adam Mosseri announced that Instagram will be extending its test of ...
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Social Media Ad Spending Growth Will Accelerate To 6% World Wide In 2020

Social Media Ad Spending Growth Will Accelerate To 6% World Wide In 2020

For the first time, advertising spend on social media this year will overtake print media worldwide, according to ...
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How Dopamine Fuels The Golden Rule Of Content Marketing

Recently, Jade Bunke, wrote an article about how marketers can leverage the brain’s reward system to engage customers ...
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LinkedIn

LinkedIn Campaign Manager Adds Audience Targeting Logic, Demographic Forecasts

According to MarketingLand, LinkedIn is adding audience forecasting information directly to the Campaign Manager dashboard and introducing new ...
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SEO

3 Metrics Small Businesses Should Track To Measure SEO Success

Most business owners understand that the success of a website depends on developing and implementing an SEO strategy. ...
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