Why is SEO Important?

Why is SEO Important?

SEO can increase a business’s online visibility and reach more opportune target audiences. It can be used to help build leads with relevant custom content, key locations, and keywords that the audience is looking for or interested in learning more about. SEO can be tracked and analyzed to determine how many monthly visitors are visiting and how quickly your business is growing. SEO is an essential tool for exposing your business to a large quantity of high-quality traffic. 

What’s the Difference Between SEO and PPC Advertising?

Search engine optimization and pay-per-click advertising are strategies used to increase brand awareness and sales for businesses. SEO is a long-term strategy used to increase your search engine ranking. PPC provides immediate results and can put your website at the top of search results immediately. SEO drives organic traffic to your website and PPC reaches potential customers immediately and requires payment for every click. Both SEO and PPC are beneficial to expanding a business’s reach and tapping into the business’s target audience. They both require time and effort to optimize and can be used in conjunction to provide the most amount of traffic to your website.

SEO at Bold Media

If you are looking to utilize SEO to grow your business in Farmington Hills, MI, Troy, MI, Sterling Heights, MI, or the surrounding areas, Bold Media Marketing can help you. We use features such as content creation, website analysis, metadata alterations, keyword research, Google tools, and analytics to improve your SEO and boost your website’s page rankings. Check out our marketing portfolio to see some of our work! If you have any questions regarding our services, please call our office at (248) 477-5994 or reach out to us online to request a free consultation today.

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