Recently, Jade Bunke, wrote an article about how marketers can leverage the brain’s reward system to engage customers with value based content. Anticipation is key in marketing and dopamine is what leads that. In the marketing world you are interested in influencing behavior to help businesses succeed. Before we get into details, what is dopamine? Dopamine is a neurotransmitter that plays an important role in goal-directed behavior; it helps you take action.
As a marketer, you want customers to engage in behavior that will align with your business objectives and goals. Whether you want your customers to take action by reading a blog, clicking on an ad, opening an email or purchasing from your website then it is important for you to create marketing content that will result in a beneficial behavior to your business.
Let’s talk about email marketing. You most likely want people to open your marketing emails. The first step is to provide value and you need your audience to anticipate value. To do this, you need to make your inbox subject name associated with the reward. For your next email campaign, put a cue of your insightful information or curious content for the reward. This will inform your audience that if they read the email there is a reward in there.
When used correctly, marketing science can lead to better results than your traditional marketing. Want a professional to help you get started on reaching your audience better? We’re here to help! Reach out to us with any questions by calling (248) 477-5994 or contact us online today.