No matter which platform you use, it is important to target with a purpose, define your audiences strategically and develop impactful content. Social platforms and third-party apps seem to rise and fall overnight, making it difficult for brands to adapt. Strategies that may have worked for you last year or the year before may not work in 2020. With that being said, brands often overlap their prospecting and retargeting efforts, delivering irrelevant messages for new and existing customers alike, according to MarketingLand. This will be a waste of time because you are delivering messages to the wrong customers at the wrong time. Without a clear sense of their audience, brands tend to struggle with smart targeting. To reach target campaign goals you need a balance between strategic targeting and audience size in order to optimize the reach and ROI of a campaign.
Creating engaging content can be a struggle. Social video content often times can be compelling and an effective sales and engagement driver. Despite that, video content is often low quality or non-existent. If you are looking for ways to reduce production costs and still develop high-quality content then you can consider using free creative service platforms. With the rise of global social platform users to over 3.09 billion by 2021 and an average of 136 minutes spent on social media each day, advertising successfully is a result of a strategic social investment. Here at Bold Media we will strategically help you with your social media platforms. If you are interested in social media advertising or other marketing services then we are here to help. Reach out to us with any questions by calling (248) 477-5994 or contact us online today.