Today’s top social media management providers incorporate artificial intelligence (AI) into their marketing services. Many marketing companies use AI to improve their clients’ audience engagement, data analysis, and other strategies. The decision to match marketing expertise with the power of AI allows these companies to continue delivering outcomes. While AI continues to offer advantages, it does come with serious risks for marketing companies and their clients. Therefore, while AI offers valuable assistance, the proper understanding and authentic connection that human-driven marketing provides is irreplaceable.
AI-Assisted Social Media Management: Harnessing Automation & Efficiency
Automation and efficiency are the most significant ways AI influences modern social media management. It assists us with tasks that used to be time-consuming and manual. According to an article in Forbes, AI tools enhance social media platform features and activities at scale. These include “text and visual content creation, social media monitoring, ad management, influencer research, brand awareness campaigns, and more.” This automation of social media management allows many marketing professionals to focus on their clients’ other strategic initiatives.
Beware: AI-Assisted Social Media Management Has Hidden Risks
While AI improves efficiencies in social media management, relying on this technology has perils and pitfalls. The potential for plagiarism is the biggest concern facing marketing companies and businesses. AI models learn from vast amounts of text and code. If marketers aren’t carefully monitoring AI-generated content, they can accidentally use or mimic copyrighted content from their competitors.
Another common AI problem is the content it delivers, secondary to plagiarism. The technology tends to create generic, unoriginal content that goes against a brand’s voice and target audience expectations. Many marketers have noticed that AI sometimes struggles to replicate a “human voice” and often sounds robotic. Professional marketers must rely on in-house human expertise when using AI for social media management so the message remains personal and practical.
Trust Bold Media for Top-Rated, Results-Driven Social Media Management
Our approach to social media management assists businesses and organizations in Sterling Heights, MI, Southfield, MI, and Livonia, MI. At Bold Media Marketing, we have 17+ years of experience offering various marketing and social media services. We’ll help you connect with your target audience, improve engagement, and achieve measurable results. Call (248) 477-5994 or contact us online to discover our intelligent approach to social media management.
