The following are a collection of summary articles written by our team that analyze and summarize marketing-related news.  If there is something in particular that you'd like to learn more about, please contact us by clicking here.

Mission-based Marketing is on the Rise

Mission-based Marketing is on the Rise

By Bold Media | July 22, 2020

Mission-based Marketing is up 42% According to an Interactive Advertising Bureau (IAB) survey, mission- based marketing has increased by 42%. …

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What Gen Z Wants Brands To Be

What Gen Z Wants Brands To Be

By Bold Media | July 15, 2020

Generation Z Prefers a Digital Experience People who were born in the years 1996-2015 are in Generation Z. They have …

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Rethink Your Company’s Relationship With Consumers

Rethink Your Company’s Relationship With Consumers

By Bold Media | July 1, 2020

We have been living in very rocky and uncertain times which has led to many consumers feeling frustrated. While implementing …

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Marketing Automation Is Still Key

By Bold Media | June 1, 2020

Before we were in a global pandemic, many organizations prioritized short-term digital projects instead of an investment in digital transformation. …

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Online Shopping Behavior

How Has Coronavirus Changed Shopping Behavior

By Bold Media | May 25, 2020

It has been nearly eight weeks since the World Health Organization (WHO) declared the Covid-19 outbreak a global pandemic. In …

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Guide To Working From Home

Guide To Working From Home

By Bold Media | May 18, 2020

American Marketing Association’s article wrote tips on how to work from home. Marketers work across multiple departments and manage different …

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