Keeping Up With Google’s Algorithm for SEO
Search Engine Marketing (SEO) is important for any business that needs more traffic on their website. A proper SEO strategy will allow your website to appear in the first few spots or at least on the first page of search engine results. Google is constantly updating their algorithm. Most of these updates are small and don’t really affect your SEO rankings too much. There have been some major updates throughout the years that have completely changed how SEO is done. Like most strategies concerning technology, you must update and adapt your SEO strategy with each significant update.
The Major Google Algorithm Updates that Affect SEO
An article from Marketing Land called “8 Major Google updates Explained” breaks down each of Google’s most impactful updates to their algorithm. Many of these updates were meant to improve the integrity of the websites that appear in user searches. These updates prevent spam websites from showing up near the top of a search. This gives legitimate and professional businesses a better chance of gaining website traffic. Keyword stuffing, replicated text, irrelevant keywords, poorly written content/lack of substance and not having a mobile-friendly website can all hurt your rankings with google.
Never Use Keyword Stuffing in your SEO Strategy
Updates like Panda and Hummingbird both focus on keyword stuffing. Keyword stuffing refers to using too many keywords or irrelevant keywords either in your meta tags and visible content solely to gain an advantage in searches. The Panda update also checks for plagiarism and duplicate text. Many national website agencies will use duplicate text for all of their clients in the same industry such as dentists or lawyers. This is done to save money but hurts their clients’ chance of ranking high in a google search.
Develop an SEO Strategy with Bold Media
The Bold Media Team can help you with your SEO strategy. We’ll make sure to set you up for search engine success. We can also take care of your website development, design, hosting, and more. Let us help you boost your company’s digital presence by designing or revamping your website, search engine marketing, and SEO as well. Contact us today for more information.