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Marketing News & Industry Updates
Snack Brand Launches Its First Outdoor Campaign During A Lockdown
May 4, 2020
Due to not many people being outdoors, Emily Crisps had to find ways to ensure it had an ...
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Coca-Cola Taking a Break on Marketing Spend
April 27, 2020
Coca-Cola has decided to take a break on marketing spend due to a reduction on “return in investment” during the coronavirus pandemic.
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Nike: Strong Brands Get Stronger
April 12, 2020
Nike believes brands have an important role to play in tackling the coronavirus. Whether it is helping on ...
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Ford Working To Make Respirators & Ventilators
April 6, 2020
On Tuesday March 24, 2020, Ford announced that it is working with 3M and GE Healthcare to make ...
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Chipotle Tackles Social Distancing Campaign
March 30, 2020
Virtual Hangouts With Zoom Chipotle Mexican Grill is hosting a series of daily “Chipotle Together” sessions on a ...
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Marketers Delaying Campaigns As Coronavirus Fears Escalate
March 23, 2020
With the Covid-19 outbreak continuing to cause uncertainty around the world, UK marketers are delaying campaigns, pausing product ...
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Retailers Warned Not To Hike Prices Due to Coronavirus
March 16, 2020
The competition regulator is urging businesses to behave responsibly and not hike prices in wake of the coronavirus ...
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Pinterest Shopping Ads Gain Momentum
March 9, 2020
Improvements For Advertisers Pinterest revenues reached $400 million for the fourth quarter of 2019, growing 46% year over ...
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Paid Search Marketers Find Success
March 2, 2020
Top Funnel Campaigns For Marketers Most marketers view the funnel as awareness, consideration, preference, purchase and post-purchase. Paid ...
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Importance Of Building Brand Awareness Through Amazon Advertising
February 24, 2020
Brand Building Potential For Marketers Amazon is not about direct response anymore. Marketers should focus on the brand-building ...
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