Marketing News & Industry Updates

Snack Brand Launches Its First Outdoor Campaign

Snack Brand Launches Its First Outdoor Campaign During A Lockdown

Due to not many people being outdoors, Emily Crisps had to find ways to ensure it had an ...
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Coca-Cola Taking a Break on Marketing Spend

Coca-Cola Taking a Break on Marketing Spend

Coca-Cola has decided to take a break on marketing spend due to a reduction on “return in investment” during the coronavirus pandemic.
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Nike: Strong Brands Get Stronger

Nike believes brands have an important role to play in tackling the coronavirus. Whether it is helping on ...
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Ford Working To Make Respirators

Ford Working To Make Respirators & Ventilators

On Tuesday March 24, 2020, Ford announced that it is working with 3M and GE Healthcare to make ...
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Chipotle Tackles Social Distancing

Chipotle Tackles Social Distancing Campaign

Virtual Hangouts With Zoom Chipotle Mexican Grill is hosting a series of daily “Chipotle Together” sessions on a ...
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Marketers delaying campaigns

Marketers Delaying Campaigns As Coronavirus Fears Escalate

With the Covid-19 outbreak continuing to cause uncertainty around the world, UK marketers are delaying campaigns, pausing product ...
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Retailers Warned Not To Hike Prices Due to Coronavirus

Retailers Warned Not To Hike Prices Due to Coronavirus

The competition regulator is urging businesses to behave responsibly and not hike prices in wake of the coronavirus ...
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Pinterest Shopping Ads Gain Momentum

Pinterest Shopping Ads Gain Momentum

Improvements For Advertisers Pinterest revenues reached $400 million for the fourth quarter of 2019, growing 46% year over ...
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Paid Search Marketers Find Success

Paid Search Marketers Find Success

Top Funnel Campaigns For Marketers Most marketers view the funnel as awareness, consideration, preference, purchase and post-purchase. Paid ...
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Importance Of Building Brand Awareness Through Amazon Advertising

Importance Of Building Brand Awareness Through Amazon Advertising

Brand Building Potential For Marketers Amazon is not about direct response anymore. Marketers should focus on the brand-building ...
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