Social media ads are an extremely effective way of quickly reaching a large number of people. However, it is important to conduct proper research before you spend too much of your marketing budget. Entrepreneur recently featured an article that reflects on what not to do when running a social ad campaign. Careful planning is crucial to running a successful social media ad campaign.
Creating a Better Social Ad Strategy
Social media advertising can be very lucrative for your business. According to research from GlobalWebIndex, 97% of digital consumers are on at least one social media platform. It is important to brainstorm and gather data before rushing into posting an ad on social media. First, ask yourself and your team; Who do you want to target and what do you want them to do? We will explore both of these questions.
Who do You Want to Target with your Social Ad Campaign?
As a company, you probably already know who your target audience is as well as the areas you want to target. While you are most likely right it is always a good practice to test your ads with a small ad spend budget before going all in. Running a small test on your chosen audience gives you the opportunity to tweak and improve your ad before burning through your budget. Entrepreneur made a point in their article that you should test on multiple audiences. While you already know your ideal audience, there may be other types of people that you either didn’t consider or thought wouldn’t be interested in your product or service. You might be pleasantly surprised that you have an untapped audience that has a need or want for your product or service. Run a small test on your ads and try reaching out to different audiences to see how you can improve and how your budget should be spent.
What do you Want to Accomplish with your Social Ads?
People scroll quickly through their newsfeeds. Your social media ads need to be eye-catching and have a very clear call to action. It is important to be very clear about what you want people to do with your ad. Do you want them to buy, subscribe, like, share, etc.? People either read your ad and move on or will take a look at your page or website but not do what you intended. Having a clear next step or action is the best way to ensure that your social ad campaign is successful.
Social Ad Campaigns with Bold Media Marketing
The Bold Media Marketing team can help you with your social media ad strategy. We can take care of development, design, hosting, and more. We can create and set up your social media ads and paid search ads. Our team can also help you to develop and market your brand’s message. Let us help you boost your company’s digital experience by designing or revamping your website, search engine marketing, and SEO as well. Contact us today for more information.