Top Funnel Campaigns For Marketers
Most marketers view the funnel as awareness, consideration, preference, purchase and post-purchase. Paid search is often thought of being a low funnel, but it can also work its way up the funnel, when done correctly. Top-of-funnel usually refers to the Awareness stage and includes the Consideration stage. In the Awareness stage, people are still learning about the problem and gaining awareness of the issue along with what are the potential solutions. In the consideration stage, buyers are researching all of their options to narrow down their decision.
According to MarketingLand, the key to top of the funnel campaign success is knowing how to leverage and how to run the most effective campaign. There are many ways that paid search marketers can reach the top of the funnel through search campaigns. Targeting informational queries is a great way to get people engaged to look for solutions for their problems. It is also important to know how to handle the traffic that you receive from top-of-funnel campaigns. Due to the traffic being cold, sending those visitors to the same low funnel CTAs as your other campaigns will likely lead to high bounce rates and low conversion rates. It is important to understand what information the potential customers need in the different stages of the funnel. With that, you will both increase your likelihood of conversion, allowing you to get a better measure of intent and build audiences.
Campaigns From Bold Media Marketing
We at Bold Media Marketing are committed to helping you reach your targeted audience through paid search and so much more. Paid search is a great way to drive clients to your website quickly and hopefully generate sales. For more information, please feel free to contact us at 248-477-5994.