As of 2019, there are 4.39 billion Internet users in the world and Facebook, the social media giant, has 2.32 billion. If you do it right, turning to social media for extra traffic is a worthy investment. The first step is to prepare your social media pages that you will be using by making it personal! Making your page more personal will result in better interactions and instills trust. We’ve all heard about making a great first impression, well that applies to your social media too. It’s important to have a unique name, unique logo, URL with your site’s name, cover image, an “About” section, contact information with a link to your site and last but not least pictures that capture your brand image.
Excellent content on your site is a must in social media. Most users will visit your site through your social media page first. If they get on your site and the content is not good then you just lost a potential customer and they will never click on your links again. Driving traffic to maximize your presence is about attracting new customers and keeping your old customers. To generate traffic you must post often and post different types of content. Sharing other people’s content will be appreciated and can lead to your page being shared by others also. Reposting your own content surprisingly works well because often times users miss social media posts and you don’t want to take that chance. Another way of generating traffic is to participate in discussions. The more people are talking about your posts the better. A big sign that shows you care is responding quickly to questions and comments to better your relationship with the followers.
At the end of the day the main purpose of social media is to communicate between people. Social media is a great place to reach out to your target audience and present your brand image the way you want it to be presented. At Bold Media we take pride in listening to what our clients are looking for and presenting their brand image consistently across all platforms.