Searching for an advertising agency for your business? There are dozens of agencies out there, but finding one that aligns with your values can be difficult. Partnering with the wrong agency can lead to wasted time and money, and leave you back at square one.
The right agency should be able to meet your business’ specific needs, goals, and values. But with so many options available, how can you narrow down your search?
At Bold Media, we’re an experienced advertising agency based in Livonia, MI. Our advertising services include Pay-Per-Click (PPC) advertising on Google and social media ads on popular platforms like Facebook, Instagram, and LinkedIn. Contact us online to schedule a free consultation and see how our advertising agency can help you.
How to Choose the Right Advertising Agency
Define Your Goals
The first step in finding the right advertising agency is knowing what your business goals and values are. For example, are you looking to increase website traffic, generate more leads, or build brand awareness?
Your goals will influence the ad agency’s strategy. If you can, be specific about your goals. If you’re not sure how to do this, the agency can help you define clear, measurable goals and a timeline to achieve them.
In addition to goals, think about your target audience. Any digital advertising agency will want to get a sense of who your audience is. That way, they can tailor their strategies to reach them. The more details you have on demographics, behaviors, and interests, the better it is for the agency. If you aren’t sure about certain audience details, the agency can help you define them.
Lastly, have a defined budget. It’s important to be realistic about what you can and can’t afford. A clear budget also makes it easier to find the right advertising agency to partner with.
Have a List of Questions
It’s important to interview advertising firms to find out more about their experience, communication style, and typical advertising strategies. Ask what services the agency offers. Some agencies specialize in particular advertising services, while others offer a range of services you can choose from.
When you’re looking at an advertising agency, make sure their services are the right match and can help you achieve your goals.
Other questions to ask include:
- Do you have a portfolio or case study? An advertising agency should have a proven track record of success with businesses similar to yours.
- What metrics do you measure? Make sure you know how the agency will share progress with you. They may provide a weekly or monthly report showing improvement in key metrics like ROI and lead conversion rates.
- Who is the point of contact? Understand the agency’s communication practices and the best way to reach them. You should also know the names of the main points of contact.
Watch Out for Red Flags
When choosing advertising agencies, a major red flag is any agency that promises quick results or makes guarantees about reaching the front page of Google. Professional agencies understand that marketing is a process, and there’s no way to guarantee instant results.
You should also stay away from any advertising agency that doesn’t share detailed information about their strategies, pricing, and results. It’s your business and your money, so you should get as much information as possible about how the strategy is working.
Get Expert Advertising for Your Business with Bold Media
An advertising agency should be your partner, working with you to grow your business. In the end, the right fit will depend who you’re most comfortable with. Find an agency that shares your communication preferences, respects your vision, and listens to your ideas.
If you need an advertising agency in Livonia, MI, look no further than Bold Media. We work with businesses across the U.S., offering a range of services such as PPC, social media ads, website design, SEO, and email marketing.
When you partner with us, we provide transparent communication, professional customer service, and a team that truly cares about your success.
Want to learn more about our advertising agency? Call (248) 477-5994, or contact us online to get started.
