Planning to hire an advertising agency and not sure where to start? If you aren’t familiar with ad agencies, you may be considering hiring a national company. However, an effective advertising firm for your Novi, MI, business should be based in your local area.
A small, local ad agency has direct experience with businesses in your area, and knows how to appeal to your customers in a way that a national firm doesn’t.
If you need a digital advertising agency in Novi, MI, consider our team at Bold Media Marketing. Our Google ads experts can help you achieve long-term business growth and measurable increases in ROI. Contact us now to learn more about our advertising services.
What is The Advantage of a Local Advertising Agency vs. a National Firm? – 3 Top Benefits
A national firm might have more name recognition and a portfolio of big brands, but that doesn’t necessarily mean they’re the right fit for your business. These firms often work with businesses of a certain size, and they usually offer standardized, one-size-fits all solutions. They also tend to treat their clients like a number.
A specialized advertising agency such as Bold Media, on the other hand, has localized knowledge of your specific market. Because they’re often located in your target market, they’re deeply familiar with the local area in a way national agencies aren’t.
A smaller advertising agency also provides personalized attention, greater accountability, more customization, and flexibility.
There are three key benefits of a local advertising agency:
1. Local Market Expertise
National firms are often designed for large regional or national demographics. This means the strategies aren’t as effective for small businesses as they are for larger corporations.
A local Novi advertising agency understands the drivers in micro-markets. They often have a greater insight into where and how consumers spend money in your area. They also have knowledge of the search terms that drive local, high-intent traffic.
Understanding these factors makes it easier to target the right consumers and improve conversion rates.
Local advertising agencies in Novi also understand the actual competition your business faces, both online and in the streets.
2. Accountability
An advertising agency in your area will usually have better communication compared to a national firm. You’ll typically be able to reach your account managers directly and get frequent updates on the performance of your paid search ads.
Local advertising agencies understand that their success depends on your success. For that reason, they have a higher level of focus and care for every project.
3. Customized Strategy
For small Novi businesses, achieving local visibility is key. An advertising agency can tailor your advertising strategy and optimize for geographic, “near me” searches. Rather than a generic, national strategy, a local advertising agency will help you dominate the rankings for searches happening around your business area.
A local advertising agency also uses your budget more effectively. They create a highly precise and targeted strategy that focuses on your target audience.
Local advertising experts ensure each one of your dollars goes towards generating qualified leads, not just general brand awareness.
Contact Our Advertising Agency for Your Novi Business Today
If you’re looking for a local advertising agency in Novi, MI, or the surrounding areas, look no further than Bold Media Marketing. With nearly 20 years in the industry, we’ve built a reputation as a trusted digital marketing agency.
Our dedicated team of ad strategists focuses on optimizing your Google Ads. We can also handle social media ads for your business. Our goal is to work with you and develop a tailored strategy that fits your unique business needs.
Want to learn more about our advertising agency? Contact us today to schedule a consultation.
