Thinking about hiring a team to handle search engine optimization (SEO) for your business in Northville, MI, or the surrounding areas?
Many business owners try to handle on-page SEO on their own to save money. However, this process is time-consuming and requires constant strategy adjustments, specialized SEO tools, and knowledge of Google’s constant algorithm updates.
At Bold Media Marketing, we make it easy for your business to rank high in Google with our SEO services. We handle search engine optimization for many businesses in Northville, MI, and the surrounding areas, developing effective strategies and helping them meet their goals. Contact us now to learn more.
5 Signs Your Business Needs Search Engine Optimization Services
DIY search engine optimization can seem appealing at first. But as your business grows, it can quickly become a burden.. Even if your results started off strong, they may become inconsistent and eventually flatline–or worse, decline completely.
Search engine optimization based on guessing doesn’t work. When it comes to search engine optimization, you need techniques that work.
Investing in search engine optimization services may be a good idea if your business has any of these warning signs:
1. Decline in Organic Traffic
If you’re publishing new content on your website but your organic traffic is staying the same or even decreasing, it may be time to reevaluate your search engine optimization strategy.
New blog posts and landing pages only work if there aren’t any technical issues on your site that prevent bots from indexing them.
Professional SEO services can perform an audit to diagnose the root cause behind traffic decreases. For example, poor site architecture, a slow Core Web Vitals score, or an algorithm penalty your site may have received.
From there, a strategist can form a plan to boost your organic traffic again.
2. Not Ranking in Local Map Pack
Ranking in the Google local map pack, which is the top three businesses that appear when someone searches on Google maps, is an important aspect of local SEO.
For example, if a customer searches for “marketing near me” or “restaurants in Livonia,” your business should ideally be in the top three results if your search engine optimization strategy is working effectively. Being in this spot ensures you get local customers with high intent to convert.
Professional SEO services can help you get there by:
- Optimizing your Google Business Profile
- Managing local citations
- Optimizing content to be localized and build relevance in your area
3. Competitors Keep Outranking You
If your competition is on the first page of Google while you’re stuck on page two or lower, consider reaching out to a marketing company experienced in search engine optimization.
An SEO team can perform a competitor analysis to see what keywords, content, and backlink strategies your competitors are using. Then, they can work with you to develop a plan to reach those same keywords and close the gaps in your page rankings.
4. Technical Flaws on Your Website
Google may “punish” your site by decreasing your ranking if it detects technical flaws. These flaws include:
- Slow loading times
- Mobile-responsiveness issues
- Broken links
- Missing metadata
- Poor URL structure
These technical problems require coding knowledge and special SEO tools to fix. An expert in technical search engine optimization can perform audits to fix these flaws on your site. As a result, Google’s bots will be able to crawl and index your site more efficiently.
5. Low Conversions
Lastly, if you’re getting thousands of visitors to your site but no conversions, then your SEO strategy may need to be updated.
Professional search engine optimization services can help you restructure landing pages to get potential customers to act. They can also track key metrics and analyze your site’s performance over time, giving them a better idea of how to reach your target audience.
Contact Bold Media Today to Level Up Your SEO
At Bold Media Marketing, we’re experts in search engine optimization for business in Northville, MI, and beyond. With nearly 20 years in the industry, we’ve built a reputation as a trusted marketing agency.
Our dedicated team focuses on brand-building strategies, lead generation, and search engine optimization to help you reach your ideal customers, faster. Our goal is to work with you and develop a tailored strategy that fits your unique business needs.
Stop guessing on search engine optimization for your business. Instead, work with us and watch your business grow.
Want to learn more? Contact us today to schedule a consultation.
