Digital marketing services have been in high demand in recent years as businesses have shifted from traditional tactics. Marketing Land says, the answer to survive in a marketing agency is having a fully-integrated marketing automation solution where every piece works together to help you drive leads and sales. Automated marketing delivers the right message to the right person at the right time. The article states four reasons marketing automation is important to agencies:
- Research says you can’t afford not to automate
- Higher-value relationships
- Prove value to your clients
- Recurring revenue streams
Ad Age’s Agency Report 2018, reported that those that offered digital marketing services grew 7x the revenue. Keeping this in mind and the fact that marketing automation is projected to grow 14% annually over the next five years is something to consider for your business.
At the end of the day, marketing automation comes from data which ends up providing you with the numbers that will help your clients know what is working and what isn’t working. Marketing automation is an investment. In the long run it will pay off for your agency and continue to show you results each month. Keep it noted, that when considering marketing automation you will want to be able to manage and control your clients along with growing revenue.