Wondering how you can turn your website visitors into leads? Website design plays a crucial role in guiding visitors on how to interact with your business.
Every choice on your homepage makes a difference, from the colors and photos to the word choice and button options. If you want to turn more visitors into leads, you should use:
- Curated choices
- Visual hierarchy
- Strategic contrast
- Social proof
- Directional cues
At Bold Media Marketing, our website development experts use professional design and psychology techniques to convert your site visitors into leads. Contact us online to learn more about our website design services in Livonia, MI.
5 Elements of Website Design That Turn Visitors into Leads
When it comes to successful web design, it’s crucial to provide an easy, streamlined user experience. Visitors shouldn’t have to think too hard about how to navigate the site or where to go to find the information they want. If a website has difficult navigation, it can cause the user to quickly become overwhelmed and frustrated. As a result, they’ll leave your site and turn to a competitor.
Aside from navigation, users also make quick aesthetic judgements of a website. They’ll take in the colors, spacing, and balance before they read a single word of copy.
Understanding these factors can help you design a website that captures users’ attention and helps them turn into leads.
There are five elements of website design that can boost conversion rates:
1. Curated Choices
People take longer to make decisions when they’re faced with a larger number of choices. For this reason, it’s important not to overload users with a variety of complex choices on your website.
Instead of a navigation bar with 15 different links, your website should only highlight primary actions, especially calls to actions (CTAs).
Secondary information can be moved to footers or sub menus. This structure ensures users focus on the main action you want them to take.
2. Visual Hierarchy
It’s important to keep in mind that users don’t fully read a website. Instead, they quickly scan them in the hopes of finding the information they need. If they don’t see signs that the website has what they’re looking for, they’ll quickly leave.
If you want to keep users on your site longer and convert them to leads it’s important to focus on the visual hierarchy of your site.
Ideally, you should place your Unique Selling Proposition (USP) toward the top left of the page, and your CTA on the top right.
You should also maintain some white spacing to act as a visual buffer between page elements. This gives users’ eyes a place to “rest” when scanning the page. Strategic spacing can also force the eye to focus on the most important text.
3. Strategic Contrast
Using contrasting colors in a strategic way can also capture users’ attention. If your website uses a monochromatic color palette, then the CTA should be a different color to help it stand out. This creates a visual cue for the user to click on the button.
Aside from color, other design elements can be used to give buttons visual weight and help them stand out.
A slight shadow or bolder border can create a 3D effect that signals an interactive element.
4. Social Proof
Adding testimonials and reviews on your website acts as valuable social proof. Many consumers read online reviews before deciding to convert.
For this reason, including some social proof on your homepage can boost users’ trust and help them stay on the page longer.
5. Directional Cues
Photography can act as a visual funnel, pointing users toward a desired action. For example, images where a person’s eyes are looking in the direction of the signup form or button can be effective at directing users.
These photos subconsciously cause the user to follow the person’s gaze. A similar effect can be done with arrows or lines.
At Bold Media, we use implicit and explicit cues to physically point at the conversion goal on your website. Our web design team ensures that your site photography isn’t just aesthetically pleasing, but also serves a functional purpose.
Work with Bold Media Marketing for Expert Website Design
At Bold Media Marketing, we’re experts in quality website creation that converts visitors into leads. With nearly 20 years of experience, our team has helped businesses in Livonia, MI, and across the U.S. grow their leads and conversions fast.
Our data-driven expertise can help you turn engagement into revenue, and create a tailored strategy that fits your unique business needs.
Ready to transform your website design? Take the first step to getting more leads for your business. Call us at (855) 742-5265 or contact us online today to schedule a consultation.
