Marketing News & Industry Updates

At Bold Media, we provide marketing news and updates to keep our clientele informed on the latest industry changes.

Social Media Marketing Approaches That You Should Consider

Social Media Marketing Approaches That You Should Consider

Types of Social Media Marketing There are many ways to market your business on social media platforms but there are 3 that are often overlooked. According to an article on Entrepreneur’s website the 3 types are influencers, dark social media, and paid social media. We will take a quick look at each of these topics …

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Mission-based Marketing is on the Rise

Mission-based Marketing is on the Rise

Mission-based Marketing is up 42% According to an Interactive Advertising Bureau (IAB) survey, mission- based marketing has increased by 42%. This has everything to do with the COVID-19 pandemic that has been in the spotlight since the beginning of 2020. Customers want to know where companies stand. Mission-based Marketing: Social Distancing Many companies have released …

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Rethink Your Company’s Relationship With Consumers

Rethink Your Company’s Relationship With Consumers

We have been living in very rocky and uncertain times which has led to many consumers feeling frustrated. While implementing new marketing campaigns during and after the pandemic, it is important to keep in mind that your customers have different needs and reassurances to make them feel comfortable. Consumers want to frequent the businesses they …

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