At Bold Media, we provide marketing news and updates to keep our clientele informed on the latest industry changes.
Responsive web design consists of creating your website to respond to the users’ needs and environment. The responsive design may vary depending on screen size, platform, and orientation consisting of different grids, layouts, and images. No matter the device used, the website should automatically adjust to improve resolution, image quality and size, and scripting ability. …
A social media strategy is simply a summary of everything you plan on doing and accomplishing throughout social media platforms. It is a guide that takes you step-by-step on things that need to happen to succeed, and if not you may fail. The summary will be much more successful if it is detailed in each …
Social media management consists of analyzing your social media audience and creating content tailored to them. They also assist with monitoring posts, online conversations, and report on social media performance. They also connect with social media influencers in order to advertise or promote products and services. Social media managers help choose your platform and analyze …
The different types of social media platforms allow you to connect to others on different levels. For example, Facebook and Linkedin help with social networking, Instagram and Snapchat allow you to share photos, and Youtube and Facebook Live allow you to share videos. These platforms have gained popularity over the years and have a lot …
An article on Marketing Week explains how companies need to know who their target consumers are and what they are looking for. They must then figure out how to personalize their marketing messages and keep them relevant while making a connection with them. Companies must be able to retain current consumers while going for new …
An article on Marketing Week states that marketers need to know how to advertise to consumers during the uncertain times in which we are living. Everyone is learning to navigate in this “new world” we live in, and now plans that have been put on hold for over a year are now coming back in …
An article on Marketing Week, states that the demand for marketers with social skills, and paid social media has risen by 116.4% and the demand for social media advertising has increased by 45.9%. Social media coordinators and assistants have also had an increase in demand. With social media positions on the rise, businesses want to …
In this time during the pandemic, more people are spending a lot of time on social media. Video content has become a lot more popular because they have developed more free time since being on lockdown. To keep themselves busy, some watch a variety of videos. Video content can contain anything from cooking a meal …
Coming into 2021, with Covid-19 still having a huge impact on everyday life, social media marketing has had to change to accommodate the world in which we live. For example, since many in-person events and meetings have been canceled, many now hold live-stream events. Thousands of people have increased their use of social media to …
Michigan and other states are deciding to shut down again before Thanksgiving week in an effort to stop the spread of coronavirus. Although many businesses will have to do some budget cuts to stay afloat, it is important not to neglect your marketing opportunities during this time. Social Media Marketing Strategies During Government Shutdowns While …
Social Media Marketing During Statewide Shutdowns Read More »
