Volkswagen #TheLastMile Campaign

Farewell An Iconic Car

Volkswagen started saying goodbye to its Beetle model with a campaign that urges social media users to share their moments with the iconic car that ended its production. Volkswagen enlisted influencers such as Andy Cohen to post pictures of the car with the hashtag #TheLastMile.The company also released a 90 second animated video with a cover of The Beatles “Let It Be” song. 

Volkswagen aims to extend the reach of its “The Last Mile” campaign with an influencer push to help reach younger audiences on their mobile devices as the carmaker sets the stage for the next generation of cars. The influencer component of Volkswagen’s campaign shows how the brand is focused on social media in its mobile marketing efforts. Last year, Volkswagen put 100% of its social media advertising on Facebook; Facebook and Instagram have been the two most popular platforms for carmakers. Bee

Beetle – The Last Mile

In 2018 Volkswagen announced it would stop making the Beetle, which was the world’s best-selling car, to market more efficient vehicles. They debuted their plan to build zero-emission cars in the U.S. as more vehicle brands began making electric vehicles to appeal to environmentally conscious consumers that want to go green. 

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