Why Start a Video Marketing Campaign?
COVID-19 has changed the way we live our everyday lives. While the world is trying to get back to normal people are spending a lot of time at home. Being at home means people are taking in more online content. People have viewed around 80% more online content according to an article by Street Fight Magazine. Without being able to hold marketing events in person, video is the next best thing and can give your business a boost.
Video Marketing Strategies
The first thing you need to do is decide what you want to accomplish with your video or series of videos. Figure out what style of video will best suit your business and your goals. Develop a consistent schedule that you feel you’ll be able to keep up with. Remember, people are at home and bored so make sure you are original and entertaining. Decide where you are going to post your videos. Posting across multiple platforms is the best way to ensure people see your video.
Video Marketing on a Budget
If you have the money to spend on a nice camera, lighting, and a backdrop that’s great. If you don’t, that’s perfectly fine too. All you really need to get started is your phone. Most smartphones have a great camera already built in. Creativity is key, as long as your videos are well planned and entertaining your budget is of little consequence.
How Bold Media Can Help
We don’t currently offer video marketing as a service but, we can help you come up with a marketing strategy. At Bold Media we can, however, help boost your company’s digital experience by designing or revamping your website, assisting with your social media posts, and helping you advertise to promote your business online. Contact us and let us help you reach new customers.