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Recently, it has been rumored that Spotify is launching a “Create a podcast” button within the app. This would allow users to record, edit and publish their podcasts using the podcast creation app, Anchor. To be able to produce and publish a podcast through Spotify would open up a brand new marketing channel. Lately, podcasts have been a great booming business. A best-seller author recently reported that 25% of the U.S. population listens to podcasts, on average for six-and-a-half hours per week.
MarketingLand says, this would give creators an easy to use podcast creation tool on a great platform. Spotify is giving marketers the opportunity to enter the growing field of podcasts without having to worry about the financial burden or risks. The analytics will allow creators to see the demographics of their listeners and engagement data. This will help the creators and marketers learn how to adjust their podcasts to properly fit their audience and benefit.