Back-To-Back Story Ads Experiment
MarketingLand article is talking about increased Instagram ads again except now it is confirmed that Instagram is testing increased ad loads in the Stories setting. Marketers previously reported that they noticed an increase in the ads accounting for as much as 22% out 45 posts and 23% of Stories. A spokesperson from Facebook, Instagram’s parent company said, “We’re always testing new ad experiences on Instagram and want to learn how people and advertisers respond to this small test.”
Why Is This Important?