If you’re coming from a small brand you are always trying to look big and improve. The more personal your marketing is then it is more likely the audience will feel a connection to the brand. Whether you are a big company or a small company, a brand that feels most human is more likely to succeed. There are many ways to add personal touches into your marketing plan, you just have to know how to implement them properly.
To start, social media is the perfect place to make personal connections with your audience. Engaging with users is also very easy to measure on social media due to the data-rich environment. According to American Marketing Association, LinkedIn tested effects of images on social media and it was found that images with people have 160% higher click-through rate than images with objects. Images with peoples’ faces make a big difference in the ability of a social post to drive traffic consent. Influencer marketing that will bring great awareness tend to use Instagram mentions, Facebook mentions and Twitter mentions.
Secondly, email marketing is another way to connect with your audience. However, for the recipients to open the email it depends on three factors: the sender name, subject line and the preheader text. Many companies use the sender name as the company name. Using a human name is another chance to connect with the audience. Doing so can have a big impact on your open rates. People that have changed their email name to a human name have seen an immediate 20% increase in open rates just from this simple change.
Having a sales page on your website with real faces of clients will make a difference. A page with testimonials of clients faces will guide visitors’ eyes to that part of the page. Faces add emotion and visual prominence, while the testimonial itself adds supportive evidence to the content.
Almost all websites have an “About Us” page which helps customers understand the brand’s story. It is the most personal part of the website and it is important to use it accurately to showcase your brand’s personality. Star off by telling how the business began, including the challenges you have faced. Explain what the founders and staff believe along with their passions. Lastly, show the faces of the members and make it personal.
Content that features experts tend to have higher quality that feature influencers which will result in a greater social reach. Collaborative content that features organic influencer marketing will more likely attract and engage with the readers.
Personalized Marketing From Bold Media
At the end of the day, you are the difference. You are the only company that has the people on your team so make it stand out and showcase what matters about your brand and team. At Bold Media we provide personalized marketing services to entice the public towards your goods and services. We’re here to help! Reach out to us with any questions by calling (248) 477-5994 or contact us online today.