A lot has happened over social media in 2019 and some themes we will be seeing emerge in 2020. Consumer privacy will roar in 2020 such as platforms like Instagram removing the ‘Like’ feature or TikTok that removed the follower count. With these changes social media will hopefully become more about quality content and engagement instead of a competition. Another thing to expect is a tighter focus on child safety. As Millennials are approaching parenthood and their awareness of all marketing, they expect child safety to be a big part of online presence. Since kids spend a lot of time on Youtube more than any other platform, parents expect more from these brands for their children’s safety.
Yes, it’s a new year but marketers are still struggling with targeting.With that being said, some studies show that social media platforms may only be accurate about 30% of the time in pinpointing consumer decision making, according to a MarketingLand article. With the 2020 election and intensified focus on fake news on social media, along with hyper targeting, it may draw regulation and targeting for useful collaboration. To be a successful brand in 2020 it will take a brand to look beyond refining audience targeting and instead view social media targeting as one small part of a whole. This year you will notice a new look on how social media will recognize the importance of well-integrated channels, specifically starting with social customer experience. It is important for brands to use social media to talk with customers versus talking to them. You will that this year brands that are successful are the ones that will be addressing the bigger consumer experience,
Lastly, influencer marketers are going to make their mark in the industry even more than before. A recent study found that 22% of internet users that are aged 18-34 purchase products after they see influencers endorse the product. Nano influencers are social media influencers between 1,000 and 10,000 followers and they are expected to fill the need for marketers with small audiences but are highly engaged. Here at Bold Media we are always looking to grow and advance in the marketing world. If you are interested in social media advertising or other marketing services then we are here to help. Reach out to us with any questions by calling (248) 477-5994 or contact us online today.